Pilot
Two videos and a visual direction to test an idea in practice.
from 120 000 ₽one-time
project
project
A new model for video production
/ 01—11
FRAME.
From idea to video —
at the pace of your brand.
AI × human direction
A studio that turns one brief into a cohesive video system for every platform.
Business model / September 2026Explore →
01 Context
Content is needed constantly.
Production runs in campaigns.
Brands need to create more formats, test ideas faster, and maintain a consistent visual language.
01 /
Different vendors —
different visual results.
02 /
One shoot —
limited versions.
03 /
A new idea —
another lengthy approval cycle.
The problem FRAME solves01
02 Approach
One brand.
Many stories. One voice.
The usual cycle
Project → delivery → pause
Every new request starts with another search for people, references, and visual direction.
→
The FRAME model
System → versions → release
We establish the visual language first, then create and adapt videos within it at speed.
A creative system for ongoing production02
03 Solution
One brief becomes
a visual system.
01 /creative brief
Define the task
Audience, message, channels, and success criteria.
02 /visual bible
Build the world
Characters, style, key scenes, and brand guidelines.
03 /master video
Produce
AI visuals, animation, editing, voice, and sound.
04 /series of versions
Scale
Versions for platforms, languages, and new stories.
AI speeds production · people guide the vision03
04 Product
Three formats.
One standard of quality.
Sprint
8–12 short videos a month in a recognizable brand style.
from 260 000 ₽monthly
contract
contract
Campaign
A hero video, a series of adaptations, and a complete launch package.
from 520 000 ₽project
contract
contract
Prices are illustrative estimates for this presentation, not a commercial offer.
0405 Revenue model
A predictable base.
Room to grow.
Recurring sprints keep the team busy. Campaigns raise the average contract value. Adaptations add value to work already produced.
Target revenue mix in a model scenario, not actual results.
Content sprints55%
Campaigns30%
Adaptation and localization15%
A mix of recurring and project revenue05
06 Unit economics
One sprint.
Clear economics.
Illustrative forecast for one monthly contract. The figures below are concept assumptions.
260 k
Revenue, ₽
−
95 k
Direct costs, ₽
=
165 k
Gross profit, ₽
≈63% gross margin
Direct costs include specialists, generation, editing, and sound. Fixed costs and taxes are excluded.
07 Go to market
Prove the results first.
Then scale.
01
Portfolio
Short demonstrations of the approach for specific brand categories.
02
Outreach
Tailored proposals and agency partnerships.
03
Pilot
Defined scope, clear timelines, and measurable results.
04
Sprint
Recurring content production built on a proven style.
Key launch metricShare of pilots converted to recurring contracts
08 Workflow
Four weeks.
One complete cycle.
Week / 01
Strategy
Topics, scripts, and priorities for the month.
Week / 02
Visuals
Key frames, style tests, and approval.
Week / 03
Production
Generation, animation, editing, and sound.
Week / 04
Adaptation
Versions, publication, and insights for the next cycle.
Feedback informs the following month08
09 Launch plan
From early case studies
to a repeatable model.
Months 01—03Validate
Validate
demand
Build three industry demos, find the first clients, and deliver pilot projects.
Goal / 2 paid pilots
Months 04—06Refine
Refine
the process
Establish brief templates, visual guidelines, and a production cycle.
Goal / 3 recurring clients
Months 07—12Grow
Grow
capacity
Bring in partners, expand the team to meet demand, and develop localization.
Goal / sustained repeat demand
Milestones and metrics reflect a planned scenario, not achieved results.
09 FRAME / an idea ready to launch
A great idea
shouldn't
wait.
FRAME brings creative direction, technology, and a clear business model together for continuous video production.
F.